On January 18, 2026, an eagerly anticipated NBA regular‑season game took place in London’s O2 Arena, marking the league’s return to the British capital for the first time since 2019.
The matchup between the Memphis Grizzlies and the Orlando Magic drew fans from across the United Kingdom and Europe, showcasing the NBA’s expanding global footprint and providing a vivid example of how international sports events can become unexpected stages for broader social and political expression.
The energy around the arena was electric long before tip‑off. Basketball supporters, many of whom had traveled from other parts of Europe.
Filled the seating bowl to capacity — an estimated 18,424 spectators — soaking up the festive atmosphere unique to international NBA games. Fans wearing team jerseys, waving banners, and buzzing about star players reflected not only the appeal of the NBA abroad but also how these events serve as cultural bridges between nations.
